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Palestinian and Israeli visitors ponder business together
By Donald H. Harrison
LA MESA, California – Emad Ahmed Fuad Nuseibeh, a major Palestinian grower of vegetables and herbs, and Amir Gur-Lavie, an owner of Zeta, a large distributor of Israeli olive oil, cheerfully agreed to pose together following a dinner at Vine Ripe Market here. Nuseibeh and Gur-Lavie smiled warmly like old friends, whereas, in fact, they had only met a few days before.
The market and restaurant is part of a chain co-founded by Ali Baba Abdallah, a Palestinian refugee who had lived in Jordan and Lebanon before immigrating in 1982 to the United States, where he built a successful career as a grower and marketer.
The two men were among a group of Palestinians and Israeli Jews brought together through the combined efforts of the Peres Peace Center in Jaffa, Arab businessman Sam Husseini of Jerusalem, and the Hansen Institute for World Peace at San Diego State University. They and others met to discuss and to refine an idea that the Peres and Hansen groups have been developing over several years now: creating a blended olive oil made from Israeli and Palestinian olives to be sold as a “peace product” in U.S. stores.
If the project comes to fruition, the new brand may have a ready customer in Abdallah, whose store specializes in foods from the Middle East, both Arab and Jewish. Abdallah explained that in San Diego there are many immigrant communities who hunger for foods from home, and he makes it his business to satisfy their tastes. The chance for Arabs and Jews to peacefully mingle together as customers in his store is a side benefit paralleling the joint goals of the Peres Peace Center, the Hansen Institute and Husseini’s Lion Heart business development company, a new partner in the peace consortium.
As Abdallah had tray after tray of Middle Eastern appetizers, salads and entrees brought to the long table in a patio area alongside his market on Fletcher Parkway, the meeting was one for socializing amid the familiar tastes and aromas of the guests’ Middle Eastern homes.
The Palestinian and Israeli business people on that day had toured such markets as Ralphs, Whole Foods, Trader Joe’s, Henry’s and now Vine Ripe, to gain an insight into California food consumer tastes. The tour followed days of lectures and panels at San Diego State University on trends in the American food industry, as well as a visit to the Temecula Olive Oil groves in Aguanga, California. The group also had some recreational outings together, including the San Diego Zoo, Old Town San Diego State Historic Park, La Jolla and on the following day would visit the Star of India at the Embarcadero.
When the meal was done, Nuseibeh and Gur-Lavie both agreed to share their impressions with this reporter.
Like the other Palestinians at the meeting, Nuseibeh lives in East Jerusalem, now claimed by Israel but which could possibly become the capital of a new Palestinian state, depending on how direct peace talks between Israeli and Palestinian officials —scheduled to begin next month—settle the volatile question. Nuseibeh also owns a large farm near Jericho, where he grows various desert produce, and another where he produces herbs sold directly to the U.S. market.
The San Diego trip “was a great experience for me,” said Nuseibeh. “We have met great people who in fact are our neighbors but we didn’t know them until we reached here in the States. I hope that, after knowing them, how they are thinking and what kind of businesses they have, that we can do some business together, in order to cut, or break the obstacles that have prevented us from working together.”
Asked about creating special olive oils, that might blend Israeli and Palestinian varieties, and maybe even some of Nuseibeh’s herbs, Nuseibeh responded:
“I think it is a good idea to start a business together, but there are a lot of obstacles, a lot of problems,” that must be resolved first, he said. “We have to do things here in the States, a lot of work, a lot of research, and I don’t think at this moment that we as Israeli and Palestinian business people can come up with the money. I hope we can find a source for finance, and I think that with these ideas that we have—to work with good-willed people—we will be able to succeed.”
The Nuseibeh Agricultural Co. for Marketing and Production (NAMP) has for over a half century exported oranges to the United Kingdom, as well as a variety of citrus and bananas to Jordan and to the Gulf countries. When exports to Jordan slowed down, Nuseibeh developed herb products, which he sold to the Israeli market. Initially, sales to the U.S. market went through Israel, but now NAMP is shipping about $1 million annually in herbs directly to the United States.
The joint meeting in San Diego with Israeli agriculturalists was not limited to olives, Nuseibeh said.
“We are thinking of ways to combine the Israeli produce and the Palestinian produce,” and to devise “new ideas in order to work together for their benefit and our benefit,” he said. “At the end, it is business. So we are trying hard to find new things, new ideas. It may not be in olives, or vegetables, or herbs; maybe it is a new idea that could succeed.”
Indicating other Palestinians and Israelis seated at the table, Nuseibeh added: “Everyone has their own experience. Some of us have experience in marketing or in finding finance; others have experience in growing and having good, high quality produce, and so the thing is we have to find something that can work in order to succeed in this.”
Whatever products are eventually developed, Nuseibeh said the meetings are a harbinger of what real peace between Israelis and Palestinians might mean. “We need it for both of us, the Israelis and the Palestinians,” he declared. It is a need, it is a must. And when we are doing this, maybe it is a small step, but everyone profits, the Israelis and the Palestinians. You are going toward the same light at the end of the tunnel. Maybe what we are doing is a small step, but at the end, Palestinians and Israelis are people who want to reach that same light and to get to the end of this mess we have. It might help, this thing we are doing. We are not going against anyone. The peace process is going on; maybe it (the San Diego meeting) is a mile out of the million, but it is a mile.”
Gur-Lavie is the owner of Zeta in the Galilean town of Mitzpe Hila – known throughout Israel as the hometown of Gilad Shalit, the Israeli soldier who has been held in captivity for several years by the Hamas government in Gaza. Besides owning the company which produces three million bottles a year of olive oil, Gur-Lavie serves on a committee with Shalit’s parents trying to keep the issue of ending Shalit’s captivity before the world.
About the San Diego meetings, Gur-Lavie said: “I don’t know what will be the result, but the main goal we have already reached. It was wonderful. We (Palestinians and Israelis) had the possibility to sit together and to think together, and anyhow we have new friends, and we hope also to have new products for the grocery market. We need to find the way to do it. I am sure that we will find the way to do something—perhaps small, perhaps big—but actually the biggest thing, we already have done.
Bentzi Elisha, who is the chief executive officer of Zeta, added. “Sometimes we have to come to the States to find that we can be together and talk about everything, and laugh about the same things – really, because we became friends.”
The Hansen Institute has been quietly bringing Arabs and Israelis together—even in the absence of diplomatic relations between their countries – since the time following the Camp David accords between Israel and Egypt during Jimmy Carter’s presidency.
Bonnie Stewart, the executive director, has witnessed a process many times in which the Arabs and Israelis first regarded each other with suspicion and had to air out some of their political differences before getting down to business discussions.
Not so this meeting, commented Gur-Lavie. “We had heard this would happen… but we didn’t feel that, even at the airport. We started with friendship. Look, we also talk very openly about the problems. We know we can’t avoid the problems but we think that with friendship we are able to talk about it … We know that is from business that maybe we will be able to make the peace sooner. If we wait for the conflict to be solved, and then talk about business, maybe it will take 100 years.”
While creating a peace product is a relatively new idea, Gur-Lavie said that his company has been bottling both Israeli and Palestinian olive oils for years. Noting that his company recently won four Gold Medals in an international olive oil competition, he expressed confidence that something “unique and of a very high quality” eventually can be created and marketed.
Both Gur-Lavie and Nuseibeh had praise for San Diego State and the Hansen Institute specifically, and for San Diego generally.
Said the Israeli of San Diego: “It is a very nice and pleasant place to be. I have been in many places in America, but such a nice hospitality! All the Americans we are with from the Hansen Institute and the University are doing an excellent job. They believe that it is important to help us bring the peace, and I really just want to say thank you.”
Nuseibeh concurred, saying: “People in the Middle East know Americans in two or three things, in their bullets, in their bombs that say ‘made in the U.S.A.,’ and in their vetoes in the U.N. They don’t know the people, but this time and my last visit to the U.S., I met a lot of people and I found something else. I found people who want to help, people…who need to know how they can make the people in front of them as happy as they are…. If someone here is convinced by a cause, he will devote his life, money, fortune and time to the cause. And it doesn’t matter how much effort it will take. There are many people in the Middle East who do not know the Americans well; they should see the people, the American people.”
Besides Nuseibeh and Sam Husseini, other members of the Palestinian delegation included Abdel Muti Qutob, whose businesses include agriculture produce in the Auja region near Jericho, as well as real estate development elsewhere; and Rami Assali, financial and administrative manager for Search for Common Ground, a non-governmental agency in Jerusalem.
Israelis in addition to Gur-Lavi and Elisha included Ofer Ensher, managing director of Hefer Systems & Controls, which is a large company in the fields of water and waste water processes; and the following staff members of the Peres Center for Peace: Roi Dai, the finance director; Oren Blonder, director, and Moran Diment, manager, in the agriculture, water and environment department.
Numerous Americans interacted with the two delegations. Among those who participated in seminars with them were Stewart, the director of the Hansen Institute; Sanford Ehrlich, Qualcomm Executive Director of Entrepreneurship at SDSU’s Entrepreneurial Management Center (EMC); Alex DeNoble, chair of the Management department of SDSU’s College of Business Administration; Bernard Schroeder, director of EMC programs; Evan Schlessinger, president of the Springboard Company, which helps bring new products and innovations to market, and Marvin Spira, president of Marketing Consultants, International, which specializes in the marketing of food products.
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Harrison is editor of San Diego Jewish World.
Intimidation persuades many Arabs to never cross the party line
By Bruce S. Ticker
PHILADELPHIA — Heartwarming words from Sarah Shiha, a student at Ain Shams University in Cairo: “Apart from the political issues, we are humans. I respect your religion, you respect mine.”
Her next comment, on Israel, sounded more robotic than humane: “What we see is that we had a land, and that people came and took this land. Now they want to stay here, and every day they are killing more and more of our siblings.”
Shiha is among 20 students from Egypt, Iraq and Lebanon who participated in a five-week program sponsored by the U.S. State Department to learn how religious pluralism is among America’s great strengths, according to an article in The Jewish Exponent of Philadelphia.
It seems that Shiha and her associates could have been a tad more diplomatic, especially since her inflammatory comment might be read by thousands of American Jews. She could have easily sidestepped the question by insisting she needed to learn more about the Israeli/Arabic conflict, couldn’t she? She might have faced more than verbal disdain back home. She might be murdered by her own people.
In the Middle East, free speech can carry a fatal price. Arabs have murdered their own who were suspected of collaborating with Israel, and Arab leaders who suggested or acted upon peaceful existence with Israel. Remember Anwar el-Sadat?
Yasser Arafat indicated that he feared a comparable fate if he assented to the peace plan offered during the Camp David summit 10 years ago. In his book “The Missing Peace,” Dennis Ross (then President Clinton’s Middle East envoy) relates a conversation in which Arafat asked then secretary of state Madeleine Albright if she wanted to attend his funeral. This comment came out of left field, but why else would he say this?
Arafat’s comment could invite some sarcastic responses – such as, his funeral was long overdue. I think his top motive for rejecting the plan was fear that other Arabs would kill him because they refused to accept any peace settlement.
It is clear that many Arabs keep silent because they fear retaliation. Of course, it is impossible to determine how many Arabs really loathe Israel and those who follow the script to protect themselves and their families.
Examples do abound. Before returning to his current prime minister post, Benjamin Netanyahu was asked by a television interviewer to identify Arab businesspeople with whom he communicates; he refused because, he said, it would jeopardize their lives. I recently read a report of an Arab man who saved Jews during World War II and told them to say nothing about his help. Israeli leaders claim that Arabs who sold land to Jews denied doing so because they could be harmed.
Some months ago, a native Iranian on a German sports team refused to play against an Israeli team. He did not offer this as a reason, but he still had family in Iran who could be endangered by his participation in that game.
The Arab and Muslim world is tightly controlled in parts. Putting Israel aside, ordinary Arabs and Muslims must worry about violent feuds between families and tribes, honor killings of women and conflicts with the ruling class. On Aug. 8, an Iranian attorney fled to Norway after he defended a woman who faced being stoned to death because she allegedly committed adultery. An Afghan couple were stoned to death, on Taliban orders, because they allegedly cheated on his wife and her family-chosen fiance.
Those familiar with the Middle East attest that roughly half of Turkish and Iranian citizens are sensible people who yearn for more moderate leaders. Egyptian businesspersons worked well with their Israeli counterparts, and Turks in the military oppose their ultra-religious regime.
Tom Friedman of The New York Times reported on a Gazan woman whose son’s life was saved by a Jewish physician at an Israeli hospital. Now she wants her son to blow up…er, grow up…to become a suicide bomber. Consider that she must return home to face not only her neighbors but also Hamas, which has the power to make life miserable for her.
It is most annoying that American Muslims readily complain of bigotry, yet are less consistent in condemning Islamic-related violence – especially when Israelis are victimized. Muslim society in America appears to be closeted and hard to figure out.
Imam Feisal Abdul Rauf, the driving force behind the proposed mosque near Ground Zero, dodged a radio reporter’s question as to whether he concurred with the State Department’s designation of Hamas as a terrorist group, The New York Jewish Week reported.
Said Rauf: “I’m not a politician. I try to avoid the issues. The issue of terrorism is a very complex question…I’m a bridge builder. I define my work as a bridge builder…I will not allow anybody to put me in a position where I am seen by any party in the world as an adversary or as an enemy.”
Far from an exercise in clarity.
It is strange that free speech exists on two levels in our own country – one standard for most of us and a self-imposed standard for a stifled and bewildering minority.
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Ticker is the Philadelphia bureau chief for San Diego Jewish World
He may be contacted via bticker@comcast.net
Recent attacks underscore security concerns for the West Bank
‘Cannon to right of them, Cannon to left of them, Cannon in front of them volley’d and thunder’d; Storm’d at with shot and shell, Boldly they rode and well, Into the jaws of Death, Into the mouth of Hell Rode the six hundred.’ – from The Charge of the Light Brigade by Alfred, Lord Tennyson
By Bruce S. Ticker
PHILADELPHIA–Gaza rockets from the south of them, a Sinai rocket from the southeast of them and an OK Corral-style shootout from the north of them.
These days, Israel’s multiple conflicts resemble the aforementioned passage in The Charge of the Light Brigade. Where is Errol Flynn when we need him?
Israel endured a two-front war at this time four years ago, and in recent months it has contended with attacks on four fronts, by my count – the blockade incident on the high seas, Gaza, southern Lebanon and Egypt’s Sinai Peninsula. Israel and Egypt signed a peace treaty three decades ago, yet Egypt cannot control terrorists operating on its lands.
Meanwhile, President Obama and others pine for the day when Israel hands over the West Bank to the Palestinians so they can, supposedly, live happily ever after. Many in the pro-Israel camp believe that the Arabs will never be happy until all of Israel is, well, no longer Israel.
Foes of a Palestinian state have said that Israel does not need another front. The most worrisome concern over a Palestinian state is Israel’s security. The border between Israel and the West Bank is much longer than its other borders, and Israel proper is directly vulnerable to attack.
Israeli leaders have said that Ben Gurion International Airport is within range of the West Bank. Security must be directly addressed before Israel considers further negotiations about the West Bank. It has not been adequately addressed.
Some protective measures have been taken. Construction of a security barrier along the border has eliminated terrorist attacks that were rampant up to five years ago. A strong Palestinian security force has been built. The West Bank has been much calmer. Still, none of these developments, even combined, guarantee that Israel will be safe from attack if a Palestinian state is established.
Events of recent weeks underscore security concerns. Israel withdrew all troops and settlers from the Sinai Peninsula three decades ago; all troops from Lebanon in 2000; and all troops and settlers from Gaza in 2005. After Yasser Arafat rejected a peace plan in 2000, the Palestinians started a war that led to fierce fighting in Gaza and the West Bank and terrorist attacks in Israel proper. The Gaza evacuation was followed by thousands of rocket attacks into Sderot and other sections of southern Israel.
My educated guess in 2005 was that the Gaza evacuation would produce some aggression, but Israel could manage it. I was wrong.
Beyond rocket attacks, Israel fought a two-front war against terrorists in Gaza and Hezbollah in Lebanon in 2006, and again in Hamas-controlled Gaza in December 2009. More worrisome is the build-up of weapons in Gaza and Lebanon to be used for future assaults against Israel.
Last month, Gaza terrorists broke a long lull firing rockets that struck the Israeli coastal city of Ashkelon and Sapir College near the border, The New York Times reported.
Then Monday, Aug. 2: A barrage of missiles fired from the Sinai Peninsula struck both the resort city Eilat in Israel and neighboring Aqaba in Jordan, where a taxi driver was killed. Egypt subsequently admitted that they were fired from Sinai, ostensibly under Egyptian control.
The following day, Lebanese soldiers – possibly influenced by Hezbollah – fired at Israeli soldiers tending a fence within Israel territory. United Nations peacekeepers declared that the Lebanese were entirely at fault.
It should be no surprise if someone – perhaps Iranian President Mahmoud Ahmadinejad – was conspiring to provoke Israel to engage in yet another war.
With all this on Israel’s plate, Israeli leaders are still willing to enter negotiations with the Palestinian Authority. Fortunately, Prime Minister Benjamin Netanyahu has raised security concerns.
What might that entail? Possibly Israel can evacuate the more isolated settlements while maintaining a strong military presence. However, that military presence would be trimmed somewhat because the troops would not need to worry about protecting the settlements.
Maybe that will not be necessary, but I for one do not want to be wrong again.
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Ticker is Philadelphia bureau chief for San Diego Jewish World. He may be contacted via bticker@comcast.net
Women of the Hebrew Bible, Part 3: Bithiya
By Sheila Orysiek
SAN DIEGO–This Egyptian princess going down to the Nile to bathe saw an infant in a basket. She realized it was most probably the desperate effort of an Israelite woman to save her little son. Her humanity triumphed over the Pharaoh’s edict to slaughter all male infants among the Israelites. She adopted him as her own. This child grew up to become Moses.
One of a series of seven women of the Hebrew Bible illustrating the moment in their lives when they were at pivotal point, contributed significantly to subsequent events and/or set a precedent in the history of our people.
The original is pen and ink on paper, measuring 16 by 20.
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Orysiek is an artist and freelance writer based in San Diego
Commentary: Sara Netanyahu steps up for immigrant children
By Ira Sharkansky
JERUSALEM–Sara Netanyahu is not one of the most well regarded first ladies of the world. She is known for yelling and throwing things at the household help. She has been the target of civil actions for not paying what is required, and–along with her husband–the subject of police inquiries for fiddling with government funds.
Mrs. Netanyahu has most recently come to attention for writing a letter to Eli Yishai, the Interior Minister with direct responsibility for dealing with illegal immigrants.
“I turn to you as the mother of two sons and as a psychologist . . . I ask from the bottom of my heart that you use your authority to allow a vast majority of the remaining 400 children to remain in Israel. This issue is very close to my heart.”
Yishai is the Knesset leader of the SHAS party of Sephardi ultra-Orthodox, who often speaks out on matters of maintaining the ultra-Orthodox exemption from military service and other issues important to his community. He led the faction against allowing any of the immigrant children to remain in Israel, emphasizing the threat to the society of individuals who are not Jews according to religious law.
For the large number of Israelis who are not fans of either Sara or SHAS, this might be an event to celebrate.
However, many of those Israelis are lining up in behalf of the immigrant children. Joining them are leading media personalities, and Aliza, the politically correct wife of former prime minister Ehud Olmert.
No doubt the kids are here illegally. The government has voted to expel about one-third of some 1,200 children who do not meet criteria of being in Israel for a minimum of years, fluent in Hebrew, and attending Israeli schools. But I am not certain that the government will actually go through with this decision.
It is not only that implementation is not a strong element of Israel’s public administration. Those kids are tugging at a lot of heart strings.
The issue of illegal immigration is no less complex here than in other countries of Europe and North America where there is work that the locals do not want to do. Housewives complain about the problems of finding and keeping decent help who have legal status. There are a couple of hundred thousand workers here legally to work in construction, agriculture, and the care of the infirm. There are thousands of others who have overstayed their permits, come over the border with Egypt, or entered informally from the West Bank. As elsewhere, there are ugly stories of individuals having to pay bribes in order to obtain work permits, being housed in substandard facilities, or denied proper wages.
Also in the headlines is a gun battle involving Africans coming through the Sinai, who rebelled against the Bedouin smugglers who demanded more money as they approached the Israeli border. Several Africans and Bedouins were killed in that fray, and other Africans died in an incident when Egyptian soldiers opened fire when they refused to surrender.
Other news is that illegal Africans are moving out of a Tel Aviv neighborhood and settling in a lower-priced area of Bnei Brak. That is a low-income, largely ultra-Orthodox suburb of Tel Aviv. What will emerge from that social combine will be interesting to observe. Already the locals are demanding a greater police presence in their community.
There is nothing new in all of this. The Book of Joshua describes the Gibeonites, whose presence among the Israelites was not entirely kosher, but who were allowed to stay and “be woodcutters and water carriers for the entire community.” (Joshua 9:21). (Gibeon, or El Jib, is a Palestinian village alongside Route 443, a few miles west of Jerusalem. Its residents may have to find a way through the barriers in order to get work in Israel, but I would not bet against them.)
When a million immigrants came from the former Soviet Union during the late 1980s onward, they had a major impact on the economy. There were some among them who fit the Gibeon profile as “woodcutters and water carriers,” but for the most part they came as physicians, engineers, scientists, and musicians. They and their children are higher than average in income, education and other social indicators.
More than one hundred thousand Ethiopians are mostly at the bottom of the economy, but there are not enough of them to fill the demand. They do not have the skills of Palestinian or Chinese construction workers, and the rights and social programs of Jewish immigrants may allow them to avoid the least desirable opportunities in the labor market.
Sara’s letter may cause her husband to squirm out of the firm posture about illegal immigrants he articulated a week ago, and lead other Israelis to elevate their feelings toward her, at least for a while. The fate of those 400 children is currently at the top of the emotional agenda. That issue will pass in one way or another, but the larger story of which it is a part will not go away.
Unless someone out there can tell us about a large and untapped pool of poor Jews.
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Sharkansky is professor emeritus of politcal science at Hebrew University








